For years the Biochimica Marketing department has worked to increase brand awareness among both the trade and public, with the aim of making Biochimica an industry opinion-leader.
The strategy applied has taken advantage of planned advertising in trade
magazines and national network television, to appeal to both industry and
mass market customers.
The future prospect is to further develop communication through the channel of national networks, with promotions supported by billboard campaigns along with print information and publicity efforts.
Biochimica also takes part in the most important industry events, and carries on an interactive, targeted dialogue with its publics using the Internet and major media outlets.
