For years, Biochimica S.p.a. has pursued a growth plan that has produced important economic and financial results. The process has led to conquering new market shares, transforming the company into one of the leading firms, consisting entirely of Italian capital, that uses its own industrial trademarks.
The creation of umbrella trademarks (Limonello, Scansafatiche, Soft) and the notoriety acquired through an effective distribution policy and an insightful marketing strategy have increased turnover by 160% in just 5 years. In some product categories, Biochimica products are positioned up against the multinationals. (Source: Infoscan I.R.I December 2004).
These results have further stimulated company’s growth and helped meet important planned objectives.
Awareness of specific targets and new business areas identified has led Biochimica to invest significantly in new product launches: a line under the Puro Lecologico trademark branded with the european ecological ECOLABELING marking, a line of atomized powder detergents with the brand Soft.
Nuova Elberel Italia S.r.l. offers product lines offered to the public based on a specific quality/price ratio, defined by carefully studying the consumer and his or her needs, and especially by focusing on technology and research.
Independence, flexible processes and controls over the entire value chain have allowed the company to develop various important business projects in collaboration with the leading distributor.
